value proposition experts:  dayton ohio.   minneapolis minnesota.
sales engineering group  business consultantssales engineering group drives increased revenues, supports higher margins and improves customer acquisition and retention
sales engineering groupsales engineering group

do you have a value proposition problem?

solutions to your value proposition problem

why choose us?


what you can expect - no surprises

move forward with confidence

what you can expect

nobody likes surprises.  here is the information that our clients told us helped them make the decision to move forward with confidence. 

getting-to-know-you phase

after you pick up the phone and contact sales engineering group, this is what you can expect:

  • discovery sessions.  we will schedule a series of complimentary short research calls, 3-5 in number, each lasting from 30-60 minutes.  the goal here is to start to gain an understanding of your challenges and objectives to expose the information needed to design a solution tailored to your business and your budget.
  • strategy development.  in-person, or online through a webex session, sales engineering group will present our summary findings and give an overview of our proposed solution.
  • proposal refinement.  at this time, using your input, we will fine-tune the solution to fit within your budget, timetable, and goal expectations and develop and action plan to move forward.
  • agreement to proceed.  our process is designed to give us a chance to understand your challenges and give you a comfort level with our expertise so that you will clearly see the value sales engineering group brings to your company.   you will be able to proceed with confidence.

roll-up-the-shirtsleeves phase

this is the exciting part where we work as a team to produce measurable results.

  • detailed discovery sessions.  our next step is to continue the discovery process.  we work with your teams to gain an in-depth understanding of your situation, the current working environment, your customers and their perceptions, and your desired future state. 

    our discovery process allows us to build a tailored solution that meets your business objectives and provides you and your customers with an awareness of, and measures for, the value you provide.
  • implementation.  the goal is to build capability, not dependence on our expertise. 

    we’ll work with you to bring your sales management team into the rollout and implementation phase to ensure the solution we create becomes part of your culture.  the sooner your management team becomes responsible for the expectations, inspection, and coaching of the process, the better.
  • management.  once your strategy and process have been rolled out to the organization, we’ll help you and your team develop the coaching skills needed to help individual contributors develop new skills and put your strategy in play. 

    we’ll also assist in the continuing journey to bring tools, systems, performance management, and other aspects of the business into alignment.  and, we’ll meet periodically to assess your progress and help fine-tune the system to meet the changing environment you work in
sales engineering group

ready to move forward?

it takes courage to institute real change. contacting us is the first step.  you'll be glad you did.


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