value proposition experts:  dayton ohio.   minneapolis minnesota.
sales engineering group  business consultantssales engineering group drives increased revenues, supports higher margins and improves customer acquisition and retention
sales engineering groupsales engineering group

do you have a value proposition problem?

solutions to your value proposition problem

why choose us?


sell your products value to your customers

sell your value

now that you have identified your company’s value, the next step is:

  • step 2 — selling value.  take your message to the market through your sales channels

is your value part of your sales dna?

sales engineering group helps you find, develop, and support best-practice selling with your value at the core.

so that a consistent value message gets to your customers, we’ll help you:

  • integrate your value message in your sales process
  • communicate your new value message to your sales team and other members of your organization

remember, value is what a customer pays for.  if a customer is not willing to pay for it, either it is not relevant to them or your value is not understood.

so, our selling value programs are designed to assure that your value messages are captured in a sales process that can be communicated, replicated, and coached.  when you capture your value messages in a sales process and make the process part of your sales dna, you’re on your way.

the payoff

properly done, selling value results in:

  • increased margins
  • higher revenues
  • avoiding competitive “head-ons”
  • improved qualification of opportunities
  • higher close/win ratio
  • improved accuracy of forecasts
  • better acquisition of new customers
  • higher retention/growth of existing customers
  • reduced dependency on rfps

want more examples?  read five examples of common business problems where we shatter your traditional thinking and demonstrate our expertise in guiding you to think about the real problems to produce lasting value for your company.

sales engineering group

ready to move forward?

it takes courage to institute real change. contacting us is the first step.  you'll be glad you did.


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