value proposition experts:  dayton ohio.   minneapolis minnesota.
sales engineering group  business consultantssales engineering group drives increased revenues, supports higher margins and improves customer acquisition and retention
sales engineering groupsales engineering group

do you have a value proposition problem?

solutions to your value proposition problem

why choose us?


our approach

it’s all about you.  your corporate culture.  your success.  that is what we've built our reputation on.  so every strategy, program, and deliverable we create is purpose-built to fit your environment. 

we have worked with most sales tools and systems.  we’ll use what you have, add what we’ve had success with in situations like yours, and arrive at a best-practice that delivers on your objectives.

what we do

  • identify the root causes of complex sales-oriented problems, not just the symptoms, using a disciplined, process-focused approach
  • find creative solutions to reduce or eliminate the problem with minimal disruption to your business
  • quantify the value of improvements to your sales process to justify the time and effort necessary to achieve results.  this narrows down the scope of the task to efforts that have a good roi
  • support the solution by helping your team internalize the solution, share knowledge and improve the visibility of your sales process, and align corporate tools and systems to your value-based sales practices

whether it’s about exposing value, selling value, delivering value, or reinforcing value, we’ll provide you with processes and tools to meet your performance objectives.

how we do it

  • disciplined process-based approach.  gets you measurable results faster by establishing best practices and providing a framework for establishing expectations, inspecting, evaluating, coaching, correcting, and rewarding sales performance. 

    and we’ll engineer a solution that is consistent with your culture and leverages your best practices.
  • roi-focus.  we work with your team to quantify, in dollars and cents, the value of improvements to your go-to-market strategy to justify the time and effort necessary to achieve better results. 

    we run a business too, so we understand that the items with the highest roi are the priority.
  • proven methodologies. sales engineering group is the only authorized consulting team certified by the authors of the best selling book the paradox of excellence, how great performance can kill your business

    we have worked with all the recognized sales training organizations and bring experience gleaned from interaction with hundreds of sales organizations.
  • implementation expertise. successful programs have three key requirements:
    • internalization.  your team has to participate and believe in the solution.  as leaders in your organization, you must make it clear that the path you’re on is critical to reaching company objectives.  lack of vision and articulation leads to non-compliance, which erodes your results
    • knowledge.  the right plan for learning is key to getting the team on-board and up to speed.  we leverage a variety of media and methods to give your team the opportunity to get underway, then continue to develop related skills and knowledge. 

      we work with your team to determine how we can most economically and effectively develop the knowledge and skills required to execute your best-practice sales process and go-to-market strategy
    • alignment.  getting your team up to speed also means that we have to look at all of the corporate systems that impact your sales force.  we can help you look at your compensation, e-tools, forecasting, and other systems to make sure that your entire team is heading in the same direction and supporting your process and strategy
sales engineering group

ready to move forward?

it takes courage to institute real change. contacting us is the first step.  you'll be glad you did.


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