value proposition experts:  dayton ohio.   minneapolis minnesota.
sales engineering group  business consultantssales engineering group drives increased revenues, supports higher margins and improves customer acquisition and retention
sales engineering groupsales engineering group

do you have a value proposition problem?

solutions to your value proposition problem

why choose us?


expose your company's value

is your value proposition weak? 

it is if your customers are saying, "so what!  everybody says that.  what makes you different?" learn more about value propositions

expose your value

a productive place to start

step 1 — exposing value.  spend more time exposing the value inherent in your products, services, and capabilities.  

this is not an easy task.  if it was, everyone would be doing it. 

you need an expert on the subject of exposing your value.  that's what we do.  our entire practice revolves around your value.  we can look at value from the customer’s perspective, as intended by your product management, and even how it might roll-up across multiple offerings or business groups.

to facilitate the process, sales engineering group expertly guides you and your management team through the exploration process and keeps you on track so that the right problems get solved—resulting in lasting, meaningful results.

the payoff?

properly done, exposing value results in:

  • increased initial sales appointments with your ideal customers
  • access higher in the customer organization
  • improved differentiation and margins
  • a more unified message from sales / marketing

want more examples?  read five examples of common business problems where we shatter some traditional thinking and demonstrate our expertise in guiding you to think about the real problems we can address to produce lasting value for your company.

sales engineering group

ready to move forward?

it takes courage to institute real change. contacting us is the first step.  you'll be glad you did.


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